As the most interactive social network, Instagram allows businesses and brands to build organic connections with their audience. Aligning content with the interests of the target group, creating a community, and communicating with it, are great advantages of Instagram.
Variety of formats
In particular, Instagram advertising is distinguished by the possibilities of creative expression thanks to photography, video, and direct communication with the audience. Different formats for content creation allow brands to present themselves from many angles, and in many ways, and to always be interesting, if done correctly.
One of the biggest advantages of Instagram advertising is the precise targeting of audiences based on demographics, interests, behaviors, habits, and other criteria. This means that the ad will appear on the feed or in the story of your potential customers and, in this manner, increase the chances of a sale.
Exchange of value
Instagram is the most suitable social network where you can show the true values of your brand and business. In this way, you will create a special relationship with the audience, strengthen their trust and give them more reason to follow your business and remain your customers.
Expanding brand awareness
An added reason for using Instagram campaigns is to spread brand awareness. Thanks to the active and interesting content you create, your brand will become recognizable and accepted by the audience quicker and more efficiently.
A high degree of conversion, a favorable advertising price and simple control of the planned budget, are strong reasons to be active on Instagram. After analyzing the results, you will know the details on the success of your campaign and whether or not it will be necessary to invest more or less money in advertisements.
How much does Instagram advertising cost?
The price of Instagram advertising depends, primarily, on the goal of a campaign, followed by various other factors. Given that most Instagram campaigns are created from the Facebook Ads Manager, the payment method is the same as for Facebook, while the prices may differ if the ads are made only for the Instagram platform.
Is it possible to work on Instagram solely organically?
It is possible, but most often it is not enough for a company that aims to develop its business and sales on social networks.
How important is content on Instagram?
It is extremely important because an Instagram audience has a habit of going to a profile, after seeing an ad, and checking if the content is interesting. If you plan for your customers to become followers and vice versa, then active content creation on Instagram is necessary. The Ad Symphony Social Media Marketing team successfully deals with both textual and visual content creation for Instagram promotion.
How do I figure out the Instagram algorithm?
The Instagram algorithm is constantly changing, improving, and setting new requirements. It is difficult to track down, but each profile can monitor what brings good results and improve content, accordingly.
How do I increase the number of followers?
Through quality content, communication and interaction with followers, active and properly placed campaigns, allocation of an adequate budget for advertising, patience, and persistent work.