Advertisers today are increasingly looking for new ways to connect with audiences outside of standard social networks. They put special emphasis on a younger audience, which is spending less time on social networks and is starting to look for alternative ways of communicating and exchanging information. Therefore, direct messages are a powerful marketing tool that allows not only attracting new customers, but also a better user experience with the existing audience.
Until recently, brand advertising on online social platforms was a one-way channel for broadcasting ads and promotional content. However, as brands have realized how important user experience is, they have embarked on two-way communication with the online community.
Messaging apps, of which Viber is the most powerful, have become places where brands develop an authentic connection with their audience. In this way, they receive valuable feedback for market growth and development.
In the following text, you will learn whether Viber is the next big platform for online advertising, and you will be able to familiarize yourself with the benefits that Viber advertising offers today.
Direct marketing
Direct communication with existing and potential customers began with text messages, which used to be an integral part of the promotion and advertising of a business. However, these messages are now an outdated form of communication due to the limited number of characters, the inability to send photos, links, and video content. In the meantime, platforms have developed with greater and better opportunities for direct marketing, of which Viber is the most represented and massive.
Viber business messages provides a more secure and personal communication based on a huge user base. If you consider the statistics, that the average Viber user sends more than 30 messages per day through this application, then it should be clear that the success of Viber marketing campaigns is guaranteed.
Rich content of Viber business messages
Text messages are limited to only 160 characters, while you can send a text message with 1000 characters via a Viber message. You have the opportunity to include and write everything of importance and to send users a detailed message that will guide them towards further communication. Of course, an indispensable part of Viber messages are emoticons, GIFs, photos, links, stickers, and many other additions that enrich the content of the message and make it more interesting.
A Viber business video message which stands out in particular, is one in which you can send your audience a direct video which will address them and explain something that could not be conveyed in the text. With enough creativity and careful listening to the needs of your target group, you can make a big leap in the development of your business through Viber video messages.
Two-way communication with customers
Imagine sending your customer a notification that a shipment has been shipped and providing them with a tracking code. You can activate this option through Viber business messages.
Also, when the customer receives a damaged package, he can directly contact you on Viber and send a photo of the damage, instead of entering into a complicated and time-consuming email correspondence.
Simple, personal, and fast communication is the demand and need of every customer, and Viber Business allows you to do that, and there is no reason not to use this option.
Guaranteed content security
Viber takes the issue of data security very seriously. You can share sensitive information and data securely through the Viber app. Viber is in full compliance of The General Data Protection Regulation (GDPR), so that neither Viber, nor a third party, can read and access conversations with your audience via the app.
Financial profitability of Viber advertising
Sending Viber business messages is significantly cheaper than sending text messages through specialized services. However, the most important thing is that the percentage of opening and reading Viber messages sent by businesses is extremely high. Therefore, today Viber advertising is considered one of the most profitable ways of advertising since the conversion rate is quite high.
With precise analytics and data overview of Viber campaigns, you will very quickly assess the profitability and determine the optimal budget for advertising through this application.
Viber advertising – a great choice for business
Statistics confirm that customers love communicating via Viber. In this way, they feel that they are in the focus of your business’s attention and take note of the fact that you are trying to fulfill their wishes and needs. On the other hand, you as a brand have the opportunity to learn and adapt to the demands of the target group. In this way, you are always one step ahead of the competition and know in advance what your customers need.
However, the key and most important features that Viber advertising provides are:
- High message opening rate (97%);
- High speed of message delivery;
- High conversion rate which, depending on the audience and the type of campaign, can reach as much as 50%.
It could be said that Viber advertising is an ideal marketing tool, which no business should do without in this day and age.
Via Viber business messages, you communicate directly with customers on behalf of your brand. You can post your logo, motto, and link on the official website. In this way, you increase and ensure the possibility of opening messages, which shortens the time the audience interacts with the campaign. Customers make faster and clearer decisions when they receive a direct message from you. Communication is protected by encryption, and the content you share through messages is not retained or stored on the Viber server.
How to start a Viber campaign
If you have decided to take advantage of Viber, to connect with customers and reach a new audience, you will need professional help. As an official Viber partner for Serbia, Ad Symphony agency will facilitate the use of all advertising options available through this application. To get started, you can contact us and send basic information about your business, as well as the goals you want to achieve through Viber advertising. After that, wait for our response and an invitation to a meeting where we will present all the proposals and give you the best options for your Viber advertising.
