If you are planning to activate paid Facebook campaigns for your business, but you don’t know where to start and you think you are too late, because the market is overbooked, this text will solve all your dilemmas. Keep reading to find out how to create your first Facebook campaigns and what you should pay attention to. You will also get an answer to the question of whether it is possible to achieve success by advertising on Facebook, given the sheer number of businesses and just as many ads. Let’s start from that – it’s true that today Facebook advertising is massive and almost everything you see is an ad or paid content. However, if Facebook ads did not achieve results there wouldn’t be so much competition on this social network. Why is it always the right time to go on Facebook and how to get started – find out below.
Be where your customers are
Facebook is still the best place to advertise, as confirmed by the world’s largest advertisers. It is enough to start from the fact that it has the largest and most accurate user base and that, despite the emergence of other channels, people on Facebook are still as engaged as ever.
So if you have an online audience of any kind, there’s a huge chance you’ll find it on Facebook. And that’s why it’s worth using all the possibilities this social network has to offer.
Of course, this doesn’t mean that Facebook advertising itself is foolproof and will achieve your goals no matter what you do. You need basic knowledge that you will build on later, through work and by looking at the results. In the remainder of this text, you will find very important information and tips about Facebook advertising that you should not miss out on.
How to start Facebook advertising
No, it’s not strange that you’re just starting Facebook campaigns, because you’re not the only one. Many people have not needed Facebook advertising until now and there is nothing wrong with that. However, it is never too late to start and learn something new.
Before starting any paid advertising on Facebook, it is necessary to inform yourself about how ads work, how they are charged, what the Facebook algorithm is, and how it works. There are many other details that you need to know about Facebook but over time, through work and experience, you will come to understand them and use them to create successful campaigns.
So, in order not to waste your time and money on Facebook, make an effort to first get to know how this social network works. We have prepared useful instructions and guidelines to help you navigate Facebook Business Manager and successfully create your first campaigns.
Define your target group
The biggest advantage of Facebook advertising is the possibility of precise targeting. Facebook ads will only be shown to those people you’ve selected as your target group, increasing your chances of selling your products or being seen by the right audience.
For starters, use Facebook campaigns to build your target audience from scratch. You can precisely target people by location, age, interests, demographics, etc. During the creation of the audience, Facebook itself will offer you options that are similar to your requirements. In this way, you will also get some new ideas or knowledge about your target group.
Include remarketing campaigns
The Custom Audience option, which you’ll see in Ads Manager when creating a target group, can completely change the course of your Facebook campaigns. The point is that when you choose this method of targeting, you will find people who have been in contact with your content or ads in some way. They may be former customers, or people who once needed your product, visited your website, didn’t make a purchase but are now prepared to make a different decision.
Facebook Pixel is responsible for remarketing campaigns. It’s a piece of code that somehow gives businesses a second chance to win over potential customers.
So, before you create and activate a Facebook campaign, be sure to install and set up Facebook Pixel. If this seems complicated to you, you can always hire an expert to do it, one who works at Facebook advertising every day.
Choose a similar audience
Another key feature of Facebook, and a big advantage, is targeting similar audiences. So, based on the characteristics of your current customers, you have the option to target people who are similar to them. This will allow you to find new potential customers, and spread an awareness of your business, among people interested in your products.
Choose the right type of ad for your campaign
Facebook is a platform that offers a large number of options for creating ads. Depending on whether you want to increase brand awareness, user interactions, or conversions, you’ll choose a specific type of Facebook ad.
The creative possibilities for creating Facebook ads are truly great. From ads with one or more photos, through video content, story advertising, boosting posts and much more, you can choose a combination that brings you the best results.
Don’t forget to act wisely with remarketing campaigns. The best way is to create similar ads and cause the “A-ha” effect among potential customers. That is, to remind them that they have already seen your ad somewhere and now is the right time to find out more and buy the product.
Devote yourself to the creative part of the ad
The creative part of Facebook campaigns is very important, and very often decisive to the customer’s final decision. That’s why you should be serious about choosing photos, video content and ad text. Over time, you will be utterly surprised by some creative combinations that achieve good results, despite your initial skepticism.
When it comes to creative, here are some key tips for successful ads.
Don’t overlook the entertainment factor
There is no place for boring and already seen ads on Facebook today. The more fun and interesting your ad is, the more noticed and sought after you will be. So find a way to add a dose of humor, or analogies to certain phenomena or events, into your ads. Don’t forget an interesting and appealing call to action. No ad should be completed without a call, and clear instructions, on what your potential customers should do. But do it in a subtle and interesting way. Show the customer that they are missing out if they don’t visit your site or the web shop that you are promoting. Make your photos or video content as interesting and original as possible. Only when you see the results of your original ads, you will realize that the effort and work on the creative part pays off immensely.
Select video content
The fact is that video content is ever more popular, and in demand, on social networks. Therefore, you can’t afford to ignore it and leave it our of your Facebook campaigns. If necessary, hire experts to create video material for your campaigns which you will be able to use as long as they produce results. Of course, you can do it yourself, if you have good equipment and enough knowledge to create quality video content that conveys the right message.
Test, track, and analyze campaigns
Before you dive into Facebook advertising, you should learn how the ads themselves work and how to track their results. Yes, it’s true that there are a lot of metrics for tracking Facebook campaigns, and it’s really not easy to figure it all out at first. However, this is precisely why you should create campaigns with a limited budget, which you can increase and decrease as needed. Learn everything of importance for campaign goals and try to analyze the results daily so you are not at a loss.
Also, connect your online shop with Facebook, which also has a shop option. In this way, the possibilities of Facebook ads will be greater, and sales more successful.
By tracking the results of Facebook campaigns, you will get a lot of new options for selling and connecting with new people. You will see that the analysis of Facebook advertising will give you new data, which may be crucial for the growth of your business.
Combine paid campaigns with organic content
Although the reach of organic content has significantly decreased, this should not be an excuse for you not to deal with content on your Facebook or Instagram page. The potential of a social network community can be huge. Therefore, be regularly present both on our company’s Facebook and Instagram profiles, regardless of the fact that you invest significant money in advertising. You’ll find that a combination of organic and paid content yields the best results.
What your Facebook advertising strategy looks like
We hope you found this brief guide through Facebook advertising useful and that it has helped to clear up some of your doubts. The value of Facebook as a channel for advertising and business growth is undeniable. That’s why it’s essential that you understand how it works and know what to expect, even if you’ve hired someone to handle Facebook campaigns for you.
If you still have questions or dilemmas regarding Facebook campaigns, the Ad Symphony team is here to answer them and suggest the best options for increasing your sales and developing your business. We have implemented a great number of successful projects, that continue to grow and make a profit, on the most visited social network of the 21st century. Contact us and find out how you can start working with us.
