The goal of every company today is to be on the first page of the Google search engine. There is a good reason for this, the first positions on the largest search network ensure success and sales growth. However, competition is steep and some leading companies have already positioned themselves for the main search keywords.
The question poses itself: is it possible to position yourself on the home page of Google today, or have places on this network already been reserved and are thus unreachable?
Of course it is possible, even if your website is currently not in an enviable search engine position.
To begin with, it is important to master some SEO finesse and develop a strategy that will allow you to reach a good Google position, relatively quickly.
In the following text, we will explain how important it is to be on the first page of Google and how search engines work. Since we specialize in SEO services, we are happy to share with you some basic tips for Google positioning.
Everyone relies on Google
According to Google, about 63% of all purchases today begin online. This means that people are increasingly relying on the Internet to research the best option for their final purchase.
Statistics show that as many as 47% of general purchases are made online, which means that the Internet is becoming the largest global market.
This data has put Google, and other global search engines, in a unique position. On the one hand, consumers rely on search to make the best purchase. On the other hand, companies are racing to promote their products and services to connect with customers.
Thus, search engines have become the favorite tools, for both sellers and buyers, and the backbone of the online market.
If you haven’t done so yet, now is the right time to position your business on Google and utilize its power. Learn about the factors that affect rankings, as well as the ways in which consumers search for your products. To begin with, there are three basic concepts that you should understand and master, and you will learn more about them in the following text.
Keywords
If you are new to the world of search engine optimization (SEO), you should get used to keywords right away. Simply put, keywords are terms and phrases that people use to search the Internet. Businesses aiming to be on the first page of Google must identify the most relevant keywords and phrases for their industry and brand. In this way, the search engines correctly categorize the website and increase the chance for a higher ranking in the search.
There are two main types of keywords. These are basic keywords (head or short-tail) and specific keywords (long-tail). Basic keywords are general and consist of one word, while specific keywords are more precise, containing multiple words or search terms.
Some keywords are more popular and in demand on the Internet. Due to high competition, it is sometimes very difficult to position yourself based on search keywords and phrases. That’s why businesses use and explore different options that have less competition, but bring safe visits and purchases.
Search Engine Results Page (SERP)
A SERP is a page that a search engine suggests after a user has entered certain keywords into search. This applies to both organic search results and results obtained through Google advertising. It is important to note that SERPs can be presented in different formats, depending on location, keywords, search history and other factors.
Business owners and online sellers can learn a lot from the information provided by the results. You can see who your competitors are, which pages rank highly for certain keywords, what the URL structure is, and what meta tags are being used. This information will help you create n effective strategy for ranking high in the Google search engine.
Otherwise, for detailed and accurate SERP data and information, it will be necessary to use specialized tools that allow you to see non-personalized results. If you’ve done keyword research before, you’ll get the same or similar search results.
It is imperative that you know that the key to attracting visits and users is to stand out in a positive way. This is why the data you get from SERP tools is very important. It will show whether any user-required information should be added, the ratings will be entered, as will more information on products. At first glance, these are minor things, but they can significantly change your position in the Google search engine.
Intention
Unlike SERPs and keywords, intent is a rather unpredictable concept in the SEO realm. It refers to the user’s intent when searching for something on Google.
You should know that there are two basic user intentions. The first is informative, when users just want to know more about a brand, service, or product. The second is commercial and it is about users who intend to make a purchase.
It is also important to know that both types of user intentions are equally important to you. While it may seem like a good idea to target only people with commercial intent, remember that developing informative content on your website can improve your position on Google.
Google’s power is increasing, so its system, that is, its algorithm, is becoming more complex. In the past, keywords were of singular importance during positioning, but now Google is more and more focused on user intent and complete business information.
That is why it is becoming increasingly more difficult to reach and stay on the first page of the world’s largest search engine. However, keep in mind that this goal is not unattainable. There are many factors to consider and opportunities to be looked at from different angles. Investing knowledge, effort, finances, and constant improvement will, sooner or later, lead to the first page of Google.
If you found this text useful, you can share it with others or write to us, if you want the Ad Symphony team to be part of your growth and high positioning on Google.
